Kent’s challenger law firm — from start-up to established player

Vertex Law were not your regular, grey law firm. Set up by some of Kent’s youngest commercial lawyers in 2004, they were determined to use progressive working methods: be responsive, speak plain English and use technology to improve service wherever possible.

We worked with Vertex Law from launch, developing their brand identity, advertising, graphic design, directing marketing and web design. We demonstrated that their marcomms didn’t have to be cheesy handshakes or twee illustrations, so often relied upon by this profession.

We matched their start-up ambition with bright and witty work that gave them a strong voice among their peers and high awareness among clients and prospects.

In late 2013, Vertex Law merged with Kent‘s Cripps Law and a fruitful working relationship of nine years came to an end. Some of the work from that era is here.