Clarks brochure design

Clarks for kids

The UK sports shoe market was growing but Clarks weren’t seeing a large enough share. The marketing for CICA, their children’s sports brand, desperately needed to get in shape.

We got stuck into writing and designing a vivid, hexachrome colour brochure and a range of point-of-sale material that appealed to kids and parents. a lively design, with some cool stickers on the wraparound cover, but upholding the traditional Clarks principles of perfect fit and comfort. Then we devised a ‘Design your own trainer’ competition that generated sackloads of entries. The winning designers had their shoes manufactured and presented to them — quite a thrill when you’re only eight years old.

CICA brand sales rose by 15% that year.

We followed the hugely successful CICA work with an Out of School brochure (selling the shoes kids might wear when they get home), a wide range of UK press advertising and more instore graphics.

Clarks brochure design

Yes, that grey pair are called Nosegrab


Graphic design


Fiona de Lys brand identity and website design
Herminia Ibarra website design
Icon Relocation rebrand and website design
Seven brand identity and website design
Aerogility rebrand and website design
Clarks graphic design