Our checklist for creating brand names

Our checklist for creating brand names

Our checklist for creating brand names Charley Willard Horse Dick. Not a name Mr and Mrs Dick must have thought through before it took residence on poor little Charley’s birth certificate*. His parents (hippophiles for all we know) might love it, but the law of...
Why did we go .co?

Why did we go .co?

Why did we go .co? In February 2015 we moved our website to the gibson.co domain. For nearly 12 years we’d been busy over at thisisgibson.com, our original domain name. Whilst it had a good spoken rhythm, it meant that clients sometimes referred to us as This is...