The Masterclass charity, founded and hosted by the Theatre Royal Haymarket in London, has been around for over fifteen years. Back in the late 1990s, the theatre’s chairman, Arnold Crook, suggested that the old building should be opened up to more people (rather than laying empty and quiet for most of the day) and so Masterclass was born.
The London charity brings in some of the UK’s most respected actors, writers, directors and producers to speak to young people seeking a career in theatre, film and television.
The workshops, talks and panel discussions hosted by Masterclass bridge the gap between regular education and the professional world. Over 200 masters have given their time, including: Alan Ayckbourn, Steven Berkoff, Simon Callow, Thelma Holt, David Hare, Maureen Lipman, Ewan McGregor, Patrick Stewart, Benedict Cumberbatch and Victoria Wood.
With professional help from trustee and copywriter Bruce Fielding, Gibson developed a bold and dramatic charity brand identity, new stationery, a tenth anniversary booklet and a bookings website that would allow it to flourish and reach thousands of young people. We also coined the Masterclass slogan ‘Education by inspiration’ along the way.
Thanks are due to Rian Hughes at Device for his distinctive fonts that are integral to the Masterclass charity brand identity.