A friend asked if we could design some stationery for his agency that develops new business for some of London’s big ad agencies. He’d called it CATCH, so we took it from there. This was going to be a simple little piece of graphic design. But whilst it uses a simple idea, the execution proved very tough. Finding a good looking stuffed fish, in the right kind of cabinet, and with the capacity for a seamless retouch of a real human face was much harder than you might imagine. From the initial sketch to the finished graphic design took a while.
The business card never fails to give CATCH a memorable intro.