Building an aesthetic narrative with Fiona de Lys

Multi-talented Fiona de Lys is a home stylist, an editorial stylist, a colour consultant for Edward Bulmer Natural Paint, and collaborates with interior designers on private projects.

In her own words, she aims to create ‘a unique aesthetic narrative’. She’s also very fond of an antique vessel or two, many of which share her Georgian home with her.

We developed her branding after she spotted that when flipped over the ‘DE’ of her name resembles a vessel resting on a table. The Renaissance style lettering is a deliberate nod to Fiona’s Italian heritage.

With the logotype resolved, and colour palette very carefully chosen, we built her a new website at fionadelys.co.uk to showcase the range of services she offers her private clients.

The portrait was taken by Rachael Smith.

Fiona’s logo hints at one of her trade mark antique vessels

A colour consultation for a private client

Just a few from Fiona’s beloved collection of antique vessels

The de Lys studio in Hampstead, London NW3