More often than not, we’ll be asked to create a logo design as part of a wider branding project – and it goes without saying that your logo is not your brand – but they certainly attract more than their fair share of attention. Most likely because they demonstrate an ability to craft something distinctive and memorable, in a limited space. Having said that, your branding might also consist of a unique typographic voice, a proprietary colour, some novel pattern making or a visual metaphor. There are many ways to skin the branding cat.