In the last few years, the rule book has been torn up for what can and can’t be done with visual branding, but the principles remain the same. We helped build an unforgettable brand for a ‘challenger’ law firm, modernised the UK’s top technology PR agency, restored order to a long-established parenting charity and fuelled the growth of the world’s largest independent serviced apartment provider. Smart organisations know that it’s not simply about differentiation and building a following – you need consistent, inimitable execution, too.