Missing People are one of several charity clients that we create charity marketing for. They help search for missing people on behalf of the friends and family that are left behind. They also provide specialised support through a free, 24hr confidential helpline, set up to support missing children, adults and their loved ones.
We’ve designed charity marketing for their annual Christmas carol service, poster templates, exhibition panels, advertising campaigns, fundraising packs and infographics. Their work is non-stop and the Missing People office in East Sheen is always a lively place, but Christmas is a particularly busy time when relatives become acutely aware of those that have gone missing.
There is an ongoing debate about whether charities should be producing charity marketing that uses the same production values as commercial brands. Gone are the days of amateurish marketing communications that signified a lack of cash and expertise within the charity. To be distinctive and credible, modern charities really should call on the services of creative agencies. The best charity marketing uses the skills of such professionals to dramatic effect but without spending any more than is absolutely necessary.
Missing People is an independent UK charity funded purely by donations. Our charity marketing work for them is ongoing.