Johnson King are one of Europe’s most successful PR and communications agencies for technology brands. We were asked us to pitch for their new brand identity and tri-lingual website in 2008. We have a track record of helping brands in the technology industry tell the world what they’re about and what they stand for.
Pursuing the idea that Johnson King helps to shape a client’s brand reputation and the fact that technology is always in flux, we developed a colourful, morphing brand identity that was still recognisably Johnson King. No other tech PR agency looked or communicated in the same way, which was good because they weren’t like anyone else; as a shelf stacked with industry awards made clear.
The brand identity was extended across stationery, advertising, interiors, signage and the new tri-lingual website that we designed to serve their offices in London, Paris and Munich.
Six years on, in October 2014, Johnson King became a Finn Partners company and were forced to adopt the new parent company brand identity.