Integrated Experience

A little piece of gorgeous letterpress work for {ie}

Integrated Experience are UK software developers, with a specialisation in the control of home automation systems. Marcus Jackson-Baker, MD, came to us for brand identity and brand imagery work, primarily for his website, to help distinguish his business in a design-conscious industry.

{ie}’s new logotype is a visual nod to the curly brackets used by software developers to open and close an instruction. The typography is deliberately restrained and beautifully printed by the letterpress perfectionists at Blush. Letterpress is rarely seen in our age of full colour print, but that makes it a striking way of setting yourself apart. It adds warmth and tactility that today’s glossy business cards can’t touch.

{ie}’s bookish and monochrome typography is mixed with colour-saturated brand imagery. The images express a simple idea – that {ie}’s business is about control AND entertainment. Both desirable in themselves, but much more powerful when combined. Developed on a modest budget, the brand imagery takes some memorable combinations and delivers them in unfamiliar ways. Using original paintings, sketches, 19th century engravings, pieces of type and colour photographs, the broad set is eclectic but each apparently incongruous pair has good reason to be together.

Thanks are especially due to Tjalf Sparnaay of the Netherlands for the generous loan of his fried egg. Have a look at the original work, and many more besides, on Tjalf’s website.

‘Egg and bacon’ from the {ie} brand imagery set

‘Egg and bacon’ from the {ie} brand imagery set

‘Mad dogs and Englishmen’ from the {ie} brand imagery set

‘Salt and pepper’ from the {ie} brand imagery set

‘Salt and pepper’ from the {ie} brand imagery set