Family Links is a national charity, based in Oxford, that believes every child deserves the best chance in life.
Through their training work, they enable parents and teachers to raise emotionally resilient and socially competent children. They tackle the root causes of social problems with something called The Nurturing Programme. By training family support workers in the programme, Family Links has helped over 100,000 families achieve profound and positive change.
We were asked to take what were fragmented and inconsistent visual messages and give the charity a new and recognisable visual identity. We aimed to express the upbeat, positive nature of what they do. Family Links is founded on healthy, constructive communication between child and adult, so this formed the basis of the visual branding.
Calling on the talents of photographer Seamus Ryan, a broad collection of monochrome photographs was taken of the kids at Pegasus Primary School, Oxford. A school that has been transformed with Family Links help. The images were then married to our bright and cheerful graphics, consistent use of the new identity’s handwritten font and an open, humanist sans serif.
We implemented the new visual identity across the charity’s stationery, books, DVDs, games and presentation materials. Next on the list was a new website and web shop with an extensive stock of Family Links products.
The project was finished off with an equally bright and quirky set of visual brand guidelines. These are for use by in-house designers at FL and by third party suppliers.