DeHavilland is the leading provider of political insight and intelligence on the UK and EU. Their mission is to provide their clients with fast, accurate and relevant information on the latest developments shaping policy and legislation in the region. The channels for all this critical information include alert emails, briefings, research documents, Twitter and an online portal.
Our task was to help them establish their brand strategy, find out what makes them tick and unify all of their communications with distinctive and authoritative branding.
Following the brand strategy workshops with DeHavilland we were able to write, design and produce a brand DNA booklet, explaining to all employees (present and future) what makes DeHavilland unique.
Our second task was to create a booklet to introduce DeHavilland services to potential clients. This document proved invaluable at exhibitions, events and in new business meetings.
The vast majority of the information delivered to DeHavilland clients arrives as emails – news alerts and summaries, briefings, reports and so on. We redesigned all of these formats, within the constraints of the DeHavilland XML delivery system. They had to be easy to navigate, readable and strongly branded.
Our work then extended into a redesign of the templates for DeHavilland’s many briefing documents and their Twitter page.
Whilst the information sent to DeHavilland clients is serious, mission-critical stuff, we also found time to devise a set of postcards that gave a more lighthearted interpretation of what they do every day.